Link building in details. What is link building and how to plan a backlink strategy?

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Link building can be one of the most time-consuming parts of an effective search engine optimization strategy. When done right, it can also have one of the biggest impacts on your website’s search engine ranking and overall visibility to searchers, but that doesn’t mean it should be rushed or half-assed. This post will guide you through the process of developing your link building strategies, from choosing where to focus your efforts and deciding what your goals are to executing specific backlink tactics that meet those goals.


Link building is the process of earning links from other websites. The more high-quality links you have pointing to your site, the higher your site will rank in search engine results pages. It is one of the most important aspects of positioning because it helps with both organic ranking and paid advertising. The first step for any SEO strategy should be content creation. Once you’ve created a valuable piece of content, find blogs or news sites that are relevant to your industry and ask them if they would like to publish it on their site for free as a guest post or exclusive blog post.

Why does a business need to build links?

First of all, you are much easier to find in SERPs. In consequence, it helps increase traffic to your website, conversions, and clicks.  The higher the quality of the site linking to yours, the better. Secondly, Google trusts those websites that have a higher number of incoming links. Thirdly, when they trust a website more they show it at the top of search results. 

Lastly, there are some factors that help rank sites better, like domain authority, page authority, and anchor text distribution (the number of links pointing to the same keyword). That’s why an SEO audit agency is also so important – the audit will help you detect incorrect links, those from low-quality websites, etc.

Where do you find links for your business website?

There are a few different ways to go about finding potential links for your business website. You can search Google for relevant websites, use a tool like Moz’s Open Site Explorer, or look through industry-specific directories. Once you’ve compiled a list of potential link partners, reach out to them and see if they’re interested in linking to your site. 

One great way to get links for your business website is through guest blogging. This involves writing articles for other people’s blogs in exchange for a link back to your website. Guest blogging is a great way to build relationships with other bloggers in your industry, as well as get your name and website out there. 

Another way is to use social media platforms like Twitter, Facebook, and LinkedIn to look for potential link sources. You can also use Google’s search engine to find websites that might be willing to link to yours. Finally, you can reach out to other businesses in your industry or field and ask them if they would be interested in linking to your website.

Don’t forget about online forums. By participating in relevant discussions, you can leave a link to your website in your signature. This will help drive traffic to your site and also give you an opportunity to show off your expertise in the industry. You can also find potential link partners by searching for similar businesses in your niche. Once you’ve found some potential partners, reach out and see if they’re interested in exchanging links.

However, the best way is to create great content that other websites will want to link to. This could be in the form of a blog post, infographic, or even a video. You can also reach out to other websites in your industry and ask for links. Sometimes, simply asking for a link can be enough to get one.

How long does it take to build links for my business website?

Link building can be a time-consuming process, but it’s worth it to invest those precious hours into something that will continue to benefit your website for years to come. That being said, there’s no set answer for how long it will take to build links for your business website. Depending on the competitive landscape of your industry and the size of your budget, it could take weeks, months, or even years to see results.

Helpful tools

Link building can be a difficult and time-consuming task, but there are a few helpful tools that can make the process easier. The first tool is a backlink analysis tool, which allows you to see which websites are linking to your competition. This information can be used to determine where you should focus your efforts. Second, consider using a link tracking tool to help keep track of your progress. This is especially helpful if you are working with an agency or third-party to build links.

However, it is hard to hide that the best “tool” is cooperation with a specialist. Galway SEO expert will take care of obtaining links safely so as not to fall into the trap of Black Hat SEO strategies. And it will also take care of their correctness in technical terms, which is particularly important in the context of ranking factors. 

Wrapping up

Link building, or earning links from other websites, can seem intimidating at first. However, by approaching it with the right mindset and doing your research, you can earn quality backlinks that will improve your search engine rankings over time and strengthen your relationship with existing and new audiences.

Link building can be a difficult and time-consuming process, but it’s worth it to invest those precious hours into developing a robust backlink strategy. There are many different ways to go about link building, so find the method (or combination of methods) that works best for you and your business. Keep at it, even when the going gets tough, and eventually you’ll see results. Creating a plan is the first step to success. Figure out what kind of links you need, where to find link opportunities, and how to contact website owners. Most importantly, don’t give up! Building backlinks takes time, but it’s a marathon, not a sprint.


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