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Stand out! How to take care of your shop on Shopify?

It takes approx. 5 minutes to read this article

One is never over-dressed or under-dressed with a Little Black Dress.

Karl Lagerfeld

There are over 20 million online stores on the web. That’s great news for your customers, but quite a challenge for you. We choose online shopping more and more often because of its convenience, security, time, and often lower costs. For these several reasons, Search Engine Optimization is so important. Let’s treat it like Lagerfeld – like a little black dress, one you can’t do without.

A few words about Shopify cross-selling platform

Shopify is a free and easy-to-use e-commerce platform that allows you to create an online store. Whether you’re selling your creations, products, or curating other people’s merchandise, we’ll provide everything you need to make an impactful store. When it comes to marketing, our extensive customer service and support teams are here for you every step of the way.

Shopify is a user-friendly platform that simplifies the process of starting your own online store. It’s ideal for small or medium-sized businesses who want to get up and running quickly, with less upfront investment. It has a wide range of templates, you can set up your store in minutes. You don’t need any technical skills to build an online store on Shopify. It’s more affordable than other e-commerce platforms because it doesn’t require ongoing hosting fees. However it need a strategy. Today we’re going to tell you about a few of the basics, for more, check out here:https://www.icea-group.nz/shopify-seo/.

SEO – the basis of your wardrobe

Search Engine Optimization, and it is a way of optimizing your website so that it will rank higher in the search engine results pages. What does this mean? Simply put, it means increasing the visibility of your website and its content on the internet so that more people will find you on search engines like Google or Bing. How to implement those strategies in your online shop?

Keywords, and even more keywords

Choosing the right keywords for your store is key when it comes to optimizing SEO on your store. You can start by using a tool like Google Keyword Planner or WordTracker. com and plugging in your niche. You should also include long-tail keywords in order to rank higher with less competition, so you want words that people might use to search for things related to what you sell. You should also pay attention to misspellings of your keyword that could bring people in as well. 

Meta tags

The title of your product and the description are what you have the most control over when it comes to how well your store performs on search engines.  Titles should be short, concise, and informative so that customers can find your products more easily. The descriptions should provide details about what is included in the product or service so customers know exactly what they’re getting before they purchase it. A description with keywords can help improve the rank of a page in Google’s index as well as boost conversion rates.

Compelling and informative content

Optimizing your content is one of the most important things you can do in order to improve search engine rankings. The most basic way to optimize your content is by using keywords in relevant contexts, including headings, lists, and navigation links. To optimize your site’s navigation link structure. 

Images as a secret weapon 

Product images are important. You want your store visitors to be able to see and understand what they’re getting before they purchase, so you’ll want to make sure your pictures are clear, crisp, and optimized for high quality. You’ll also want the same basic design elements that we covered earlier: good lighting, a simple background, a good camera position with no noticeable lens flares or fuzziness. Additionally, they support positioning, so don’t forget the ALT tag.

Good reviews 

Get people talking about your store. One of the best ways to make sure that people notice your store is by having good reviews. Customers who’ve left feedback on products or customer service will be a great resource in building up an online reputation. Whether you’re a new or seasoned seller, there are tips and tricks that can help you attract more customers and grow your business!

Social media are the key to better visibility

Social media is a powerful tool that you can use to grow your business online. If done right, it can help promote and increase the number of visitors on your website. Engage with other people through comments and likes. Share pictures with more than one person in them (people love seeing others enjoy their products). Create high-quality posts that contain helpful information about your products or services. Make sure all of your social media accounts are set up correctly. For example, having an account that points to your website instead of directing followers back to another site will generate more traffic.

Wrapping up

SEO is a complicated and important task, but there are many ways you can use this powerful tool on your Shopify store. The above tips offer just a few of the different strategies you can utilize. However, there are many other facets of search engine optimization that need to be considered such as meta tags, content, links, images and more. It is recommended that you invest in professional SEO agency Auckland with these tasks so you have the best chance at attaining an online presence.

(fot. pexels.com)

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