With more than 70% of consumers using the internet to find products, services, and information in 2022, it’s becoming harder and harder to ignore SEO as an eCommerce business owner. But even with its importance growing, many companies are still avoiding it. This leaves them at risk of losing valuable customers and revenue to the competition, so you can’t afford to overlook SEO anymore. Here’s why you can’t afford to ignore SEO anymore and how you can start getting the most out of it today.
RankBrain – What Google Searches For
Search Engine Optimization (SEO) is more important than ever if you want your website to be visible in Google search results. That’s because Google is now using a machine learning algorithm called RankBrain to help deliver the most relevant results to users. RankBrain looks at how users interact with search results and adjusts the ranking of those results accordingly. So, if you want your website to rank well in Google, you need to ensure that users find what they’re looking for when they visit your site.
An Introduction to On-Page SEO
On-page SEO is optimizing a website to rank higher in search engine results. It involves optimizing your website’s title tags, meta descriptions, header tags, images, and other elements to make your site more visible and relevant to search engines. When people use Google or another search engine to find something, they are looking for a specific answer – it could be anything from What causes wrinkles? Where can I buy shoes? People don’t want tons of irrelevant websites popping up on their screens. If you want your website to appear at the top of the search rankings for keywords related to what you’re selling or providing, then you need good on-page SEO!
SEO is no longer a luxury; it’s necessary if you want your website to be seen by anyone online. Search engine algorithms have changed significantly in recent years, and now they prioritize websites with a strong backlink profile. Building backlinks should be a key part of your digital marketing strategy. One way to do this is through content syndication. A well-written blog post will get indexed quickly, and the backlinks will start rolling in as more people read it.
How Much Does it Cost?
When you consider how much it costs to run a business – from office space and salaries to marketing and advertising – it’s no wonder that many small businesses don’t have the budget for a dedicated SEO specialist. But most business owners don’t realize that the cost of not investing in SEO can be far greater. From losing potential customers and repeat sales, to lower search rankings, a lack of visibility on mobile devices, and reduced customer confidence when they’re looking for your products or services online, there are plenty of ways that ignoring SEO could end up costing your company time, money, and resources.
Your Website Isn’t Visible Because of the Competition?
You’re losing out on valuable traffic if you’re not visible on the first page of search results. And with the level of competition online, it’s getting harder and harder to achieve that top spot. Investing in SEO is essential if you want your website to be seen by potential customers. With search engine optimization, you can rank higher than competitors, get more leads and generate more revenue for your business. Hiring a professional SEO eCommerce company to do this for you will ensure that all aspects of your site are optimized for maximum performance. What are you waiting for? Get started today!
The Only Way To Get Rid Of the Competitors
No matter what business you’re in, you have competitors. And if you’re not using SEO, they’re probably getting more traffic and making more sales than you are. But there’s good news: by optimizing your website for search engines, you can level the playing field and get more visitors to your site. And when you get more visitors, you can get more sales. So if you want to stay ahead of the competition, ensure you’re doing everything possible to optimize your site for search engines. Use the services of https://www.icea-group.nz/shopify-seo/ to overcome your competitors.